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	<title>Dogpatch Dispatch</title>
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		<title>Dogpatch Dispatch</title>
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		<item>
		<title>Stop creepin&#8217; on my page</title>
		<link>http://mike-mcgrath.wordpress.com/2009/07/02/stop-creepin-on-my-page/</link>
		<comments>http://mike-mcgrath.wordpress.com/2009/07/02/stop-creepin-on-my-page/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 06:59:18 +0000</pubDate>
		<dc:creator>Mike McGrath</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[ad targeting]]></category>

		<guid isPermaLink="false">http://mike-mcgrath.wordpress.com/?p=348</guid>
		<description><![CDATA[Facebook&#8217;s always been challenged by the task of targeting their advertising across a highly segmented population. Their attempts vary between ham-handed (Beacon) and all thumbs (illo below) Of all the types of ads one can target, singles ads seem straightforward. Granted, FB profiles don&#8217;t cater to all proclivities but when I&#8217;m a middle aged single [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mike-mcgrath.wordpress.com&#038;blog=9707&#038;post=348&#038;subd=mike-mcgrath&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Where&#8217;s the tail that wags the dog?</title>
		<link>http://mike-mcgrath.wordpress.com/2009/07/02/wheres-the-tail-that-wags-the-dog/</link>
		<comments>http://mike-mcgrath.wordpress.com/2009/07/02/wheres-the-tail-that-wags-the-dog/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 05:51:13 +0000</pubDate>
		<dc:creator>Mike McGrath</dc:creator>
				<category><![CDATA[Google Trends]]></category>
		<category><![CDATA[Billy Mays]]></category>
		<category><![CDATA[Michael Jackson]]></category>
		<category><![CDATA[news volume]]></category>
		<category><![CDATA[Search engine]]></category>
		<category><![CDATA[search volume]]></category>

		<guid isPermaLink="false">http://mike-mcgrath.wordpress.com/?p=335</guid>
		<description><![CDATA[I turn to Google Trends once in a while to see if my client work has had an impact. Trying to understand search behavior is like trying to understand love. It&#8217;s something that eludes casual analysis. You have to work hard and smart to move the needle, but it can be done. Sometimes there are [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mike-mcgrath.wordpress.com&#038;blog=9707&#038;post=335&#038;subd=mike-mcgrath&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Mike</media:title>
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			<media:title type="html">Death Trends</media:title>
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		<title>This is good news</title>
		<link>http://mike-mcgrath.wordpress.com/2009/04/01/this-is-good-news/</link>
		<comments>http://mike-mcgrath.wordpress.com/2009/04/01/this-is-good-news/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 06:12:15 +0000</pubDate>
		<dc:creator>Mike McGrath</dc:creator>
				<category><![CDATA[Tesla Motors]]></category>
		<category><![CDATA[transportation]]></category>
		<category><![CDATA[Chevy Nova]]></category>
		<category><![CDATA[Chevy Volt]]></category>
		<category><![CDATA[Detroit]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Silicon Valley]]></category>

		<guid isPermaLink="false">http://mike-mcgrath.wordpress.com/?p=325</guid>
		<description><![CDATA[The New York Times reports that the Chinese are going after the electric car market. Should that worry us? It&#8217;s time to say it. Harden the fuck up, America. Stop whinging and whining about the economic transition. Get with it and start competing. A new race is being defined. There&#8217;s been recent hand wringing over [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mike-mcgrath.wordpress.com&#038;blog=9707&#038;post=325&#038;subd=mike-mcgrath&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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		<title>Setting up a successful social media program</title>
		<link>http://mike-mcgrath.wordpress.com/2009/03/14/setting-up-a-successful-social-media-program/</link>
		<comments>http://mike-mcgrath.wordpress.com/2009/03/14/setting-up-a-successful-social-media-program/#comments</comments>
		<pubDate>Sun, 15 Mar 2009 00:18:52 +0000</pubDate>
		<dc:creator>Mike McGrath</dc:creator>
				<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://mike-mcgrath.wordpress.com/?p=323</guid>
		<description><![CDATA[Assuming that your company is one that has something to gain by social media engagement you have to decide how to deliver successful initiatives that advance tangible business goals. That may mean going to an agency for help or finding internal resources. In many cases, it&#8217;s a split of duties between your company and a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mike-mcgrath.wordpress.com&#038;blog=9707&#038;post=323&#038;subd=mike-mcgrath&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Mike</media:title>
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		<title>Four Years Out</title>
		<link>http://mike-mcgrath.wordpress.com/2009/01/12/four-years-out/</link>
		<comments>http://mike-mcgrath.wordpress.com/2009/01/12/four-years-out/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 04:58:12 +0000</pubDate>
		<dc:creator>Mike McGrath</dc:creator>
				<category><![CDATA[Gabriella Martino]]></category>
		<category><![CDATA[Grief]]></category>

		<guid isPermaLink="false">http://mike-mcgrath.wordpress.com/?p=317</guid>
		<description><![CDATA[Today marks the fourth anniversary of Gabriella&#8217;s passing. It&#8217;s enough time to move on, yet on this day I feel like she was here only yesterday. My memory is funny that way. I have a terrible memory for birthdays and important holidays, but January 12 really imprinted itself. It is preceded by a sequence of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mike-mcgrath.wordpress.com&#038;blog=9707&#038;post=317&#038;subd=mike-mcgrath&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Mike</media:title>
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		<title>On Book Writing</title>
		<link>http://mike-mcgrath.wordpress.com/2008/12/07/on-book-writing/</link>
		<comments>http://mike-mcgrath.wordpress.com/2008/12/07/on-book-writing/#comments</comments>
		<pubDate>Sun, 07 Dec 2008 19:04:16 +0000</pubDate>
		<dc:creator>Mike McGrath</dc:creator>
				<category><![CDATA[Publishing]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://mike-mcgrath.wordpress.com/?p=310</guid>
		<description><![CDATA[I was in a client meeting a few weeks ago. I suppose I was more articulate than usual that day because one of the meeting participants asked me when I was going to write a book. A nice compliment but a very tough thing to do. I started my career in book publishing and I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mike-mcgrath.wordpress.com&#038;blog=9707&#038;post=310&#038;subd=mike-mcgrath&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Mike</media:title>
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		<title>The Holidays</title>
		<link>http://mike-mcgrath.wordpress.com/2008/12/07/the-holidays/</link>
		<comments>http://mike-mcgrath.wordpress.com/2008/12/07/the-holidays/#comments</comments>
		<pubDate>Sun, 07 Dec 2008 17:08:08 +0000</pubDate>
		<dc:creator>Mike McGrath</dc:creator>
				<category><![CDATA[Cancer]]></category>
		<category><![CDATA[Death]]></category>
		<category><![CDATA[Gabriella Martino]]></category>
		<category><![CDATA[Grief]]></category>
		<category><![CDATA[caregiver]]></category>
		<category><![CDATA[life after death]]></category>

		<guid isPermaLink="false">http://mike-mcgrath.wordpress.com/?p=305</guid>
		<description><![CDATA[Those that know me well know that my attitude towards this time of year is ambivalent at best. It makes me think about my late wife and how she held on to life through Thanksgiving, Christmas and the New Year&#8217;s Day in 2005. She passed soon after the calendar changed. I&#8217;ve been reluctant to share [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mike-mcgrath.wordpress.com&#038;blog=9707&#038;post=305&#038;subd=mike-mcgrath&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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		<title>Blogwell Conference &#8211; Kaiser Permanente&#8217;s Case Study</title>
		<link>http://mike-mcgrath.wordpress.com/2008/10/29/blogwell-conference-kaiser-permanentes-case-study/</link>
		<comments>http://mike-mcgrath.wordpress.com/2008/10/29/blogwell-conference-kaiser-permanentes-case-study/#comments</comments>
		<pubDate>Thu, 30 Oct 2008 00:04:01 +0000</pubDate>
		<dc:creator>Mike McGrath</dc:creator>
				<category><![CDATA[blogging]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Blogwell]]></category>
		<category><![CDATA[Breat]]></category>
		<category><![CDATA[Jive Clearspace]]></category>
		<category><![CDATA[Kaiser Permanente]]></category>

		<guid isPermaLink="false">http://mike-mcgrath.wordpress.com/?p=292</guid>
		<description><![CDATA[If nothing else, the Blogwell conference was one of those rare occasions when case studies are presented clearly and without hype. All of the presenters were focused on making a difference with their respective constituents. Hilary Weber, Kaiser Permanente&#8217;s Director of Internet Marketing Services presented Kaiser Permanente&#8217;s social media strategies and tactics. Kaiser Permanente (KP) [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mike-mcgrath.wordpress.com&#038;blog=9707&#038;post=292&#038;subd=mike-mcgrath&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Mike</media:title>
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		<title>Social Media Monitoring at UPS</title>
		<link>http://mike-mcgrath.wordpress.com/2008/10/29/social-media-monitoring-at-ups/</link>
		<comments>http://mike-mcgrath.wordpress.com/2008/10/29/social-media-monitoring-at-ups/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 23:27:13 +0000</pubDate>
		<dc:creator>Mike McGrath</dc:creator>
				<category><![CDATA[blogging]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Blogwell]]></category>
		<category><![CDATA[monitoring]]></category>

		<guid isPermaLink="false">http://mike-mcgrath.wordpress.com/?p=288</guid>
		<description><![CDATA[Debbie Curtis-Magley from UPS spoke at Blogwell yesterday. She spoke about her experience starting up and running a social media monitoring function. Brown has been monitoring the blogosphere for less than a year. In that time, they have accumulated hard won wisdom about the function as well as faced unexpected challenges. Their toolset includes TNS [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mike-mcgrath.wordpress.com&#038;blog=9707&#038;post=288&#038;subd=mike-mcgrath&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Mike</media:title>
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		<title>The Ethics of Disclosure</title>
		<link>http://mike-mcgrath.wordpress.com/2008/10/29/blogwell-1/</link>
		<comments>http://mike-mcgrath.wordpress.com/2008/10/29/blogwell-1/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 22:41:55 +0000</pubDate>
		<dc:creator>Mike McGrath</dc:creator>
				<category><![CDATA[blogging]]></category>
		<category><![CDATA[Ethics]]></category>

		<guid isPermaLink="false">http://mike-mcgrath.wordpress.com/?p=284</guid>
		<description><![CDATA[I spent a few hours at the Blogwell conference yesterday. The Conference was sponsored by The Blog Council, a group of large companies that are establishing best practices for corporate blogging and other forms of social media. Andy Sernowitz of Gas Pedal gave a presentation on the ethics of disclosure. Andy asserts that most Social [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mike-mcgrath.wordpress.com&#038;blog=9707&#038;post=284&#038;subd=mike-mcgrath&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>7</slash:comments>
	
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			<media:title type="html">Mike</media:title>
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