Facebook’s always been challenged by the task of targeting their advertising across a highly segmented population. Their attempts vary between ham-handed (Beacon) and all thumbs (illo below)
Of all the types of ads one can target, singles ads seem straightforward. Granted, FB profiles don’t cater to all proclivities but when I’m a middle aged single man interested in women, why does this guy show up? He’s as out of place as the ads for girls my daughter’s age or www.seniorpeoplemeet.com. Both are regular occupants of the right column.
Facebook, get a clue. The data is right in front of you.