Digital personas

Ross Mayfield posts a link to Danah Boyd’s interesting research regarding ephemeral online profiles among teens. While creating multiple accounts and profiles is a byproduct of forgotten handles and passwords, the phenomenon also demonstrates that many teens are still searching for an understanding of who they are. Its a time when values, friends, and opinions shift like springtime winds. It doesn’t surprise me that kids may want to try out new personas. See if it fits.

That’s the idea behind multiple personas on platforms like PeopleAggregator. The designers recognize that even adults may wish to have a work persona, a weekend persona, or even a spring break persona. Having only one login to manage multiple personas seems like a step in the right direction.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: