July 8. 1959 – January 12, 2005
The year is new of course, but the new, new thing for me is the next step in my career. I’ve joined The Conversation Group. It’s a new agency in San Francisco with the people, relationships and tools to make a difference for major brands as they try to engage people online.
The rise of the digital lifestyle has bubbled up a new crop of influencers who don’t watch tv, read newspapers, or listen to the radio. They hang out online. The Conversation Group helps brands understand, listen to and communicate with consumers in new media venues. I could not be more pleased to be working with such a smart group of folks.
I enjoy the earliest stages of new ventures. It’s a clean sheet of paper unhindered by legacy and powered by new ideas. The big idea here is that old media’s share of attention has been on the decline for years. Last year was the first time that Americans spent as much time online as they spent watching tv. You don’t need a math degree to extrapolate the trendlines between old media and new media. It’s one of those immutable trends.
Ok, I agree with Loren Feldman about Seesmic. I followed a link from Twitter to some guy’s rant about social hacks. The title was irresistible. It drove me to register on Seesmic with the key I got from Rafe. What I found was an articulate rant, but I couldn’t leave a text comment! Damn. Let me leave a text comment please! I don’t want to brush my teeth, comb my hair, or fire up the lights. I just want to comment. The need to comment on Eric’s vid is why I wrote this post.
Eric Rice caught my attention because he used two of my favorite words in sequence, social and hack. Eric suggests that profiles can be set up that are not real people. As if this does not go on right now? Come on. Still, he had an important vidpost:
There are two threads of thought I’d like to share. One is humanity’s penchant for fantasy and the other is a reminder that the Turing Test hasn’t been passed by silicon…yet.
Marc Canter advocates that social networks allow multiple personas. The profile you show from 9 to 5 may be different than the one you show from midnight to 3. The details have yet to be worked out, but Marc’s idea conforms well with human nature. We present ourselves situationally in real life. Static profiles aren’t flexible enough.
Alan Turing’s test has not been passed by any bit of code that I know about yet. Bots in chat rooms are easily spotted and fake profiles are easily discovered. If you’re spending so much time online that you can’t distinguish people from proxies, it’s time to jack out and take a vacation.