I’m speaking at Xerox PARC’s
2007 was a watershed year for media consumption in the United States. Americans spent as much time online as they did watching TV and the trendlines are clear. The Internet will displace TV as America’s favorite media pastime in 2008. The implications for this trend for media creators, advertisers, marketers, and consumers are profound.
The democratization of media access and content creation tools has been accompanied by the rise of the “new influencers.” These are not the well coiffed heads seen on TV. Rather, they are ordinary people that have discovered that the new tools engender dialog not monolog, narrowcast not broadcast, free not expensive.
We’ll take a look at two platforms build on similar telephony/website technology stacks but with very different positions. BlogTalkRadio has chosen to appropriate an old media metaphor that everyone understands, i.e., talk radio. Utterz has similar technology roots but has embarked on inventing a new media format that enables mobile multimedia blog posts and multimedia threaded conversations. They are in the vanguard of accessible media creation tools that will change the shape of our media landscape.